Client: Mere Mortals
Agency: Mere Mortals
Art Director: Robbie Greatrex
Animation: Philippa Brawn

Mere Mortals is an independent creative agency for brands who want to inspire people to action. I have worked on Mere Mortals' rebranding and one of my tasks was to create fun and quirky corporate illustrations that reflect Mere Mortals’ essence and values, while illustrating every aspect of the agency’s work. I have also developed brand identity and brand guidelines. The project got recognised with Silver Award at Creativepool 2024 Annual.

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My aim was to show the agency as a collective of strategists, creatives and content creators delivering work that slices through the noise and inspires action, as individuals with a passion to make a positive difference, alongside an appetite to create. I have created over 50 illustrations that were used on the website and socials, in presentation decks, stationery and other brand communications.

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Production

Main areas to illustrate were: strategy, creative, production and delivery. I developed a vast range of diverse characters representing different aspects of the studio's work.

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I have used Pro Create for roughs, then built the illustrations in Adobe Illustrator and Photoshop, adding hand-printed monotype textures for extra richness and depth.

All works © 2011-2024 Anastasia Beltyukova