Hi, I’m Anastasia Beltyukova—an integrated Creative & Art Director, Senior Graphic Designer, Illustrator, and Animation Director with over 20 years of experience (yes, time flies when you’re having fun) and more than 30 industry awards. I don’t just create visuals; I craft ideas, concepts, and stories that bring brands to life across all touchpoints—whether it’s digital, print, motion, or something in between. My work is all about connecting people to brands in ways that feel engaging, authentic, and sometimes a bit whimsical.
I’ve had the joy (and occasional chaos) of working with brands like CNN, The Wall Street Journal, NBC, P&G, NHS, Babylon Health, Migration Museum, The National Lottery, and more. My work has been featured in Steven Heller’s Illustration Idea Book: Inspiration from 50 Masters (no pressure there), Adam Osgood’s Motion Illustration Book, and five volumes of LogoLounge Master Library books! 🙈 I’ve also miraculously managed to land at #2 on Creativepool’s top 20 Creative Influencers list for illustration—still trying to figure out how to nudge to #1! When not juggling deadlines and ideas, I’ve somehow found time to give over 15 public talks and launch exhibitions—including my latest solo show, Nowhere to Go but Anywhere, which was at the Migration Museum in 2024. Currently - a senior creative at Mere Mortals in London, while independently collaborating with selected clients internationally.
Strategic, conceptual, obsessed with stories and archetypes, I find my happy place at the crossroads of branding, design and art. I also mentor early-career illustrators, helping them navigate the industry with minimal tears.
Always open for a chat (especially if coffee is involved)—let’s connect!
Key skills:
Creative direction, art direction, graphic design, brand communications, brand and corporate identity, brand guidelines, print design, social media campaigns, design for music, packaging design, editorial and corporate illustration, animation direction, Infographics.
Selected Clients
"Beltyukova's influences include the Russian/Soviet artist Kuzma Petrov-Vodkin, Russian Constructivism, analytical painting in general, and illustrators of the Russian avant-garde."
- STEVEN HELLER
"Anastasia is a talented illustrator with a style that is at once beautiful, elegant, playful and charming. She created a series of nine detailed illustrations of David Bowie through his career within days of his death for an interactive capturing his different looks and styles, a highlight of our creative collaboration. Her fairy tale illustrations remain among the most beautiful pieces CNN has published, and, like the Bowie portraits, were created at breaking news speed."
- RICHARD GREENE, CNN
"I had the opportunity to work with Anastasia to create the illustration system for our new branding. She was incredibly creative and productive, not just when producing the illustrations we asked her but contributing to the ideation process as well with great ideas. She understood exactly what we needed. Her illustrations are going to lift our brand incredibly and can't wait to work with her again!"
- EMMA VASQUEZ, ZAPPI
Awards and achievements
ILLUSTRATION AWARDS:
Creativepool 2024 / Silver Award for Illustration, UK
Creativepool 2021 / Bronze Award for Illustration, UK
Creativepool 2021 / Bronze Award for Animation, UK
3x3 Annual Illustration Show 2021
Merit Award, USA
CA Illustration Competition 2021, Winner, USA
Society of Illustrators 63
Shortlist, USA
Creativepool 2020
Bronze Award for Illustration, UK
Creative Quarterly 61, Runner Up, USA
HiiiBrand Illustration Competition 2019
Jury Prize, China
HiiiBrand Illustration Competition 2019
Best of the Best, China
HiiiBrand Illustration Competition 2019
Merit Award, China
3x3 Mag International Illustration Competition No17, Honorable Mention, USA
Society of Illustrators Competition 62
Shortlist, USA
Illustration West 59, Shortlist, USA
Communication Arts Illustration Competition 2018, Shortlist, USA
Creativepool Awards 2017, Illustration Shortlist, UK
Creativepool Awards 2016, Illustration Shortlist, UK
Creativepool Awards 2016, Wave Shortlist, UK
ANIMATION AWARDS
16 Awards and 18 Shortlists for
Violet Hum / The Arthur Brothers
Heart of the Nation / Migration Museum
SOLO SHOWS
Nowhere to Go But Anywhere
Migration Museum, London, UK, 2024
Right to Rage
OXO Tower Wharf, London, UK, 2022
I Am Home
Atelier 3I3, Porto, Portugal, 2019
Weird And Wonderful
S.P.O.T Gallery, London, UK, 2013
20+ Group shows
PUBLIC TALKS / PODCASTS
How to Use What You Feel to Make Art / Public talk, The Mixer x AOI, Disabled Illustrators Meet Up with Tribambuka, 2023
Fierce Women: The Power of Female Rage at Work and Beyond / Panel Discussion SheSays x Cluster x Tribambuka, OXO Tower Wharf, London, UK, 2022
Holding Home In Our Hands
Symposium and social event around the meaning and impact of home in a globalised world.
Central Saint Martins x Foundling Museum / London, UK, 2022
Finding Home / Seven of Clubs
Pushkin House, London, UK / 2022
Hotline Design Podcast / 2021
Animated Documentaries Q&A
Hackney Picturehouse, London, UK / 2021
Finding Your Voice
Cluster Illustration, London, UK / 2021
Finding Your Voice
Kyoorios Designyatra Conference
Mumbai, India / 2020
KinoLondon Q&A, London, UK / 2020
Creativity + Opportunity, Panel discussion
British Library, Hill+Knowlton conference / 2019
Round Table Discussions on developing partnership of creative industries between St. Petersburg and London. OXO Tower, London UK / 2014
Indian Street Graphics in Context of Branding and Cultural Values, public talk, part of the series of lectures by stars of graphic design “VIJU”.
ETAGI, St. Petersburg, Russia / 2009
SELECTED PUBLICATIONS
ZIMA Magazine / Feature / 2024
Motion Illustration - How to use animation techniques to make illustrations move, book by Adam Osgood / feature / 2024
AlTiba9 magazine / feature / 2023
ZIMA magazine / interview / 2021
The Calvert Journal / feature / 2020
Design Calender / Illustration edition 2019, interview
The Illustration Idea Book: Inspiration from 50 Masters by Steven Heller, feature, 2018
Featured in 5 volumes of LogoLounge
books 2009-2014
1000 Artist’s Journal Pages 2008
[kAk) design magazine, #3 (29) 2004 - articles
Side projects
OK TATA - Indian Street Graphics - is a project that started with my deep fascination with Indian visual culture. It's a collection of images that were collected between 2003 and 2010 in Tamil Nadu, Rajasthan, Kerala, West Bengal, Uttar Pradesh, Bihar, Uttarakhand, Goa and Karnataka, including painted trucks and rikshaws, walls, ephemera, Gods, hand painted signs and whats not. To be continued as soon, hopefully!
I co-run and art-direct a small indie label ClearLight Records. I'm responsible for the visual side of things, from designing album covers to directing music videos. Check out our releases, like The Arthur Brothers' debut album 'NINE', which is 'one of the most remarkable debut albums in years and years' - as Music News put it.
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All works © 2011-2024 Anastasia Beltyukova